My my this Earth Day business sure is getting mucho buzz. Rightfully so – it’s a great cause and Fashion never fails to take a stand. Fashion Takes Action is a members-based social enterprise whose mission is to impact the fashion industry in a socially and environmentally positive way. Best way to launch is April 22, day of Earth. Led by Kelly Drennan, FTA is sure to harness some great awareness around Fashion and sustainability (my favourite word of the last two years).

Looks like it’ll be a great event – best of luck FTA!

For more details on the event check after the jumpy.

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I stepped outside today and two things immediately came to mind: 1) I suck for having to work on such a beautiful day (and I’m certain I’m not alone in this) and 2) Yay for sandals, flats, and cut-out booties! I don’t know about you, but personally, I’m dreading the day Uggs, Sorel boots, and thermal socks make their unwanted comeback. It’s about time my feet get some breathing room! And hey, what better way to celebrate this triumph than with some good ol’ Jeffrey Campbell footwear. They are super comfortable and super trendy – the perfect 1, 2 combo.

Here are some of my favourites from his Spring/Summer 09 collection. They are definitely show stoppers, show show stop-pers(8) (Oh Danity Kane, where art thou?)

Hail thee Jeffrey Campbell! You’ve got sole.

A little while ago I attended the gafas lookbook launch party at their 561 Queen St. W. location – great food, drinks, and I even managed to bump into my Conflict and Negotiation prof. The event was complete with a keyboard artist from Japan meshed with a mellow DJ to provide the soundtrack.

The boutique is located between Spadina and Bathurst on Queen – having resided there for about three years, the store has seen great success in its offering of fine eyewear. Musa, one of the partners in the store, candidly expresses his passion for eyewear through his extensive knowledge of up and coming brands, his natural knack for matching eyewear to happy owners, and scouring the world for the latest and greatest. DITA, Cazal, Original Penguin, Paul Frank, Gucci, Christian Dior – just a few of the extensive collection they house.

And what about the lookbook? See below for a taste of the rich imagery. Think heavy stock, stark white, environmentally friendly, and a bevy of content (inclusive of a sunglasses selection guide). Check their store to pick one up!

Heyo – it’s the start of a new week and some fresh new content is in store. Here’s just a teaser for the week to come (wink wink. Don’t ask me to stop winking, I really can’t).

Check the video bumper that The White Tie Affair did for urbanebloc.com, Phone interview to follow!

> thanks terrie! <3

Though I’m already completely content with my Usher sunglasses (aka sunglasses that Usher has worn), my latest obsession is keeping on top of eyewear trends. They’re a bit Lady GaGa-like, but when I saw the FONTANA sunglasses from American Apparel, I couldn’t stop repeating the word combination of “Hannah Fontana” in my head, nor can I get the image of the center tortoise ones out of my mind. Call me lame. Dare you.

Anyway, they’re an interesting shape – retro vs borderline weird. I’m pretty sure they’re unisex – so boys you can jump in on this action.

> images from store.americanapparel.ca