Girl’s best friend. Diamond Jewelry seems to have an increasing importance as you grow older – nice to realize as the years creep up past. 77 Diamonds is an online shop offering all variations of sparkly fun, for everyone (really). Reads well? Prepare for some more.

Seventy Seven is a reference to the year 1477, when the modern Western form of the practice of giving or exchanging engagement rings begun.

No blood diamonds, but plenty of diamonds for different occasions (celebrating engagements to eternities – no really). They even have a diamond jewelry blog to help you learn about all your diamond needs (looks like Mom’s day needs some addressing). Start gushing here.

My eyes are nicely gravitating towards the cocktail diamond rings (the Il Sole is looking mighty lovely). While the pricing isn’t necessarily a Spence diamonds pricing, it’s worthy a covet.

> learn more at www.77diamonds.com