For those of you who watch Gossip Girl, you’ll know that Blair Waldorf’s mother (Eleanor Waldorf) supposedly creates designs for huge fashion retailers and is fabulously recognized around the world.

For those of you who don’t watch Gossip Girl, well, you know about Eleanor Waldorf the fictitious brand now - be joyed.

Turns out that the real name behind the name brand is Abigail Lorick, a young former model-turned-designer who strung together a line of gorgeous and young clothes.

It’s fun, it’s got a slight Parisian flare, and it’s so wonderfully classic I could squeal (but I won’t). Her website is beautifully articulate and the clothes just speak for themselves.

Take a look-see, you’ll love.

www.loricknewyork.com

> images courtesy of loricknewyork.com