Words from those that you know and love – who’s behind them? We’re a team of folks from Toronto that aim to bring you the freshest you’ve seen on the bloc.

Interested in having us review a product or three? We’re always happy to have a look – however, please note that we reserve all rights to NOT review products that are shared our way. Seeking: sponsorships, sponsored posts, product reviews, and editorial placements.

Gloria, Director:

I like things that are simple and stunning. Impactful. Lively. And honest.

I’m the girl that writes up a storm, has a big camera, loves graphic design, and I live in New York AND Toronto. I’m the b-schooler, the girl that lives in the burbs but frequents the un-burbs, and you’ll look and wonder how I got this tall.

I shop, I watch, I play with visuals. I shop vintage, and I pay no heed to brands. If it looks good, fits better, and makes you smile – wear it.

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KJ, Managing Editor, Fashion and Beauty: Fond of social media, creative minds, frequent traveling, and conscious people who inspire and smile at others. I was raised in Toronto, but I ventured off for a few years to work and experience Seoul, one of the world’s most rapidly developing cities. Now, as a returning expat, I am endowed with a new eye to scope out trends, fashion and beauty. I’d like to think my style is a clash between the boundary-pushing, Jen Brill and the super glam, Miroslava Duma. However, Olivia Palermo, is still to this day, my all-time favorite style icon. My goal is to inspire as I’ve been inspired.

Amanda, Lifestyle Contributor: Knowledgeable on all things pop culture, I am a city girl at heart completely in love with the urban lifestyle and everything that comes with it.  Currently battling a serious make-up addiction, my other guilty pleasures include celebrity gossip, chick flicks and extremely Americanized Chinese food.  A PR girl by day, at night you’ll usually find me cruising the aisles at Sephora or wandering around the city trying out the newest restaurants

Cynthia, Contributor: Some know me as a great all-you-can-eat sushi date, novel junkie & red-lipped sarcastic realist. I’m a big sucker for individuals comfortable in their own quirky skin (am I making sense?). On a daily, I dress comfortably but have immaculately trained my feet to occupy anything from runners to 6-inch platforms. If you find my four dimension self sometimes traipsing around campus, don’t be alarmed! It may be attributed to my inner dreamer or sleep deprived state but either way, I don’t bite!

Gloria Chik's Signaturesignature_kjCynthia Luo Signature Amanda Michalik Signature

  • http://www.peterhuynh.com Peter Huynh

    Did it ever occur to anyone that this blog is just feeding to an already unhealthy nation of consumerism? Just a thought.

  • http://urbanebloc.com ThatGirl

    This blog isn’t to promote the purchase of overpriced clothes – but it’s more to provide awareness of great brands, products, looks, and entertainment news pertaining to fashion. I don’t see how this blog feeds into excessive consumerism – I’m not pushing people to run out and buy everything I talk about. Maybe you should open your eyes to other blogs out there with the sole intention to sell.

    If you don’t like what you see, then I’m not pushing you to look at it. We write about what we love – that’s not feeding consumerism.

  • Wayne

    I find it quite interesting that people tend to tie fashion with superficial concepts such as consumerism. Fashion is just like any other hobby, just because this blog covers fashion and fashion related items its purpose seems to be solely informative – akin to say a forum about cars.

    Though, one thing I do think urbanebloc needs to do is narrow their focus as the items covered seems a bit widespread. I actually stumbled upon this site googling god knows what, in an attempt to learn more about toronto’s fashion identity as I was clueless about fashion when it came down to my own hometown. Maybe more of a focus on Toronto could be the next step? I really liked the direction ThatGirl has taken in interviewing TheRage.

  • http://urbanebloc.com ThatGirl

    Fashion in nature is usually linked to superficiality. I definitely understand where you’re coming from in terms of covering topics that are too widespread, and I’ve realized that issue. I have to dig a little deeper, but somehow I’m making that step towards covering what I want to cover. But when you’re newer to the Toronto Fashion scene, it takes a little longer to get to what you want to talk about. I’m definitely looking to more of a Toronto-based fashion focus.

  • http://urbanebloc.com ThatGirl

    PS: Thanks for the feedback! I really appreciate it and will take it all into consideration

  • Wayne

    np, hit me up at sinnah@gmail.com if you ever want to shoot around some ideas.