Livin’ life with edge and less comfort. #URBANEBLOC is a daring women’s publication, focusing on all things challenging convention in fashion, beauty, lifestyle, and business. Founded in 2007, we’re a collective of writers and creatives that live to share stories, always with the aim of pushing your comfort zone, and daring to do.

Interested in having us review a product? We reserve all rights to NOT review products that are shared our way. Opportunities to market your brand include sponsorships, sponsored posts, product reviews, and editorial placements.


Gloria Chik is a mixed media maven. A writer, marketer, blogger, and entrepreneur, who loves fashion and music. Creator and editor of, Gloria spends her time documenting the life and times of a multi-tasking lady. Fresh off a return from two years in New York City after a startup acquisition and working for Sean COMBS Enterprises, she’s rebranded, refreshed, and revisited her entrepreneurial ventures. Just a few brands that she’s worked with: CÎROC Vodka, Canadian Club, Kijiji, MasterCard, SCION (Toyota), Sherway Gardens / Cadillac Fairview, and Canon. Impactful. Lively. Honest.

* * * *

KJ CHEN, MANAGING EDITOR: Fond of social media, creative minds, frequent traveling, and conscious people who inspire and smile at others. I was raised in Toronto, but I ventured off for a few years to work and experience Seoul, one of the world’s most rapidly developing cities. Now, as a returning expat, I am endowed with a new eye to scope out trends, fashion and beauty. I’d like to think my style is a clash between the boundary-pushing, Jen Brill and the super glam, Miroslava Duma. However, Olivia Palermo, is still to this day, my all-time favorite style icon. My goal is to inspire as I’ve been inspired.


An entrepreneur at heart with a string of startups that have taken me to hustlin’ on the streets of NYC to pitching investors in SF, to sipping chai in Delhi. Based in Toronto living life as a marketing consultant and devising my next venture. My goal is to inspire you to follow your dreams and be the best you, you can be, everyday.


A marketer by trade, I love building brands and beautiful experiences with talented folks. You can find me surfing waves, jumping from waterfalls or cruising down a snow-covered mountain chasing the next adventure. People and travel are my thing and I’m stoked to share my ‘not so grown-up’ life experiences with you. 

  • Peter Huynh

    Did it ever occur to anyone that this blog is just feeding to an already unhealthy nation of consumerism? Just a thought.

  • ThatGirl

    This blog isn’t to promote the purchase of overpriced clothes – but it’s more to provide awareness of great brands, products, looks, and entertainment news pertaining to fashion. I don’t see how this blog feeds into excessive consumerism – I’m not pushing people to run out and buy everything I talk about. Maybe you should open your eyes to other blogs out there with the sole intention to sell.

    If you don’t like what you see, then I’m not pushing you to look at it. We write about what we love – that’s not feeding consumerism.

  • Wayne

    I find it quite interesting that people tend to tie fashion with superficial concepts such as consumerism. Fashion is just like any other hobby, just because this blog covers fashion and fashion related items its purpose seems to be solely informative – akin to say a forum about cars.

    Though, one thing I do think urbanebloc needs to do is narrow their focus as the items covered seems a bit widespread. I actually stumbled upon this site googling god knows what, in an attempt to learn more about toronto’s fashion identity as I was clueless about fashion when it came down to my own hometown. Maybe more of a focus on Toronto could be the next step? I really liked the direction ThatGirl has taken in interviewing TheRage.

  • ThatGirl

    Fashion in nature is usually linked to superficiality. I definitely understand where you’re coming from in terms of covering topics that are too widespread, and I’ve realized that issue. I have to dig a little deeper, but somehow I’m making that step towards covering what I want to cover. But when you’re newer to the Toronto Fashion scene, it takes a little longer to get to what you want to talk about. I’m definitely looking to more of a Toronto-based fashion focus.

  • ThatGirl

    PS: Thanks for the feedback! I really appreciate it and will take it all into consideration

  • Wayne

    np, hit me up at if you ever want to shoot around some ideas.