I’m happy for Alternative Apparel – I found out about them not too long ago from Mr. Daniel, and it’s really interesting to know that the market for American Apparel is getting tapped with something different. It’s edgier, and it doesn’t play off the promiscuous girl theme but moreso on the avant-guarde.

Why am I happy for them? Because they got spotlighted in a NYLON email for their holiday gift guide with free shipping, that’s why.

That and they make me feel happy. So give it a check.