

I hold comfort relishing in the subtle sounds highlighted within the Alternative Apparel fashion film highlighting their latest in looks. It doesn’t hurt that there’s a healthy amount of stop motion photography as well. “Making comfort inside and out” is right – Alternative Apparel has been a labelled muse for awhile now. Soft fabrics, wispy wears, and a seemingly fun culture to boot. I dig it.


For the full lookbook, be sure to view it here: Alternative Apparel Lookbook S/S 2011