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Bailey’s x Lucian Matis

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As part of Diageo’s new re-branding of Bailey’s Irish Cream, the infamous liquor company has teamed up with Canadian talent Lucian Matis to create a unique one-of-a-kind dress. The gown, which will be comprised of Baileys Irish Cream bottles will debut during World Master Card Fashion Week on March 22nd. Let’s just say we’re soooo excited to see what the final product will look like!

We have so many questions! Does it smell nice? What does it feel like? Is it heavy? CAN WE LICK IT ?!?! (kidding……..kinda)

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Also, check out the new redesign of the Bailey’s bottle. In case you can’t make out how it’s changed, it’s slightly elongated with raised shoulders. The label is also a lot more pared down. The new look is meant to speak to the femininity of its consumers…now if only they could pare down the calories!

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