World MasterCard Fashion Week is Back

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There are some telltale signs that World MasterCard Fashion Week is gracing us with its presence once again in Toronto. Let me recount a few:

  • Your social media channels start to get bombarded with images of models, runways and daily outfit selfies (sorry friends!)
  • Leathers and (faux?) furs start making their appearance en masse in the King West area
  • Fashionable zombies are amongst us all and bug-eyed from the constant adrenaline of the shows, lack of sleep and partying all night (oh you brave, brave souls)


Fashionistas are greeted by the beautiful lobby at the tents


Models strutting their way down the Matthew Gallagher catwalk

In all seriousness, it’s an exciting time to celebrate industry veterans and newcomers in Canadian fashion. Having kicked off its first day on Monday, October 21st, World MasterCard Fashion Week has once again pitched its grandiose tent on King Street West at David Pecaut Square. The Spring/Summer 2014 season will showcase more than 35 shows and events by designers including Joe Fresh, Pink Tartan, Mackage, Soia & Kyo, Target and so many more.


Backstage access after the Matthew Gallagher runway

Blogging from the front lines, I’m thrilled to be attending the shows along with KJ Chen, our latest addition to the urbanebloc family! Recently returning from an adventure in Seoul, Korea, she is bringing back a fresh perspective on all things trending in fashion and beauty. We’ll be scoping out all latest fashion trends and will be reporting all the highlights you need to know!


Be sure to follow along all week by using the #urbanebloc hashtag on Twitter and Instagram and of course, you can catch up on our fashionable adventures right here on the blog. Tweet us @christinetlu and @kageee and let us know what you think! Say hi if you see us around :)

See you at the tents!

Runway Shooting – #CanonBlogtography


Canon Blogtography - Runway Model Movement

Canon Blogtography - Runway Model - Shorts

Canon Blogtography - Runway Model - Party

Canon Blogtography - Runway Model

Canon Blogtography - Runway Model

Several weeks ago I was privy to taking a crash course in-studio with Steve Carty, legendary Fashion Photographer. Sauntering over to the East Side to Silverline Studios, the Canon Blogtography Ambassadors got together to learn all things runway-shooting.

The beautiful Tiffany strutted down a modified runway, as we were shouted instructions that mimicked real fashion week scenarios. Snap! Snap! Snap! Burst mode was in full effect, and we picked up subtle tips from how to hold the camera to the timing of when to fire off the shutter.

See after the jump for a full set of pro-tips on how you can better your runway pictures too!

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the shOws highlights

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 Image credit: Stephanie Ho

On October 9th and 10th, the shOws took place at the Andrew Richards Designs space showcasing Spring/Summer 2014 collections from renowned and up-and-coming designers including Bellavance, Calla Haynes, Steven Tai and Jeremy Laing. Taking place every season, the shOws have become a highly-anticipated event in the Canadian fashion industry. The Founder and Creative Director of the shOws, Paola Fullerton, describes her noble mission as supporting Canadian designers by providing them with a platform to showcase their collections in Toronto without incurring any production costs themselves.


I was fortunate for the opportunity to attend on behalf of urbanebloc this season and not knowing what to expect, was pleasantly surprised by the entire experience. I enjoyed the level of intimacy the shOws offered, including the way the room was set up that guaranteed a great view from wherever you were sitting or standing.

Bellavance started the shOws off on a high note, showing lots of pastels, whites with their take on American sportswear over their casual luxe collection for the Spring/Summer 2014 season.


Calla Hayne‘s runway brought us back to the 90′s with the idea of “relaxed luxury” with easy to wear pieces that are fun and flirty. With her emphasis on strong print designs, the collection showcased a number of different patterns in bright and neon colours.

Calla collage

I especially loved the Q&A following each runway presentation with the designer and Dr. Alexandra Palmer from the ROM. Below is a shot captured during the Q&A with Steven Tai to chat about the techniques he used including laser cutting, cross stitching and fusing layers of textile together to create another type of  material altogether.


In order to be able to truly appreciate the art and science behind Steven’s collection, you really have to see them in person but for now, below is a close-up shot of a few key pieces.


Finally, Jeremy Laing closed off the shOws with a runway collection to remember. The sporty trend promises that it’s here to stay with a nod to his childhood in the 90′s that was his inspiration. For the first time ever, he designed footwear for women and men and designed menswear, including a print inspired by Tiger Tail, an orange sherbet laced with licorice.

Amidst all the frenzy of what must go into four runway presentations over two days, there was also a feeling of calmness in the air as it was well organized with all pieces moving in harmony. Backstage was organized chaos with models getting their hair, nails and makeup done.

backstage collage

Last but not least, it’s always a highlight seeing friends and meeting new people in the fashion industry including some of my favourite style icons.


With @jaynesmiles @elaishajade@hautecanada @talia_stylist at @theshowsto.


So lovely to meet @thebeckermanblog sisters that night! Loved their infectious energy and smiles :)


And finally, it was truly an honour to meet Tommy Ton, infamous streetstyle photographer and founder of JAK & JIL. #pinchme


A big thank you to the shOws for inviting us for an incredible experience, and special thanks to Stephanie Ho and MJ for the beautiful photography!

Michael Kors – NYFW S/S 2014

Oh, hello! It’s New York Fashion Week in the city of dreams, and I’m sad to be missing out. For your viewing enjoyment, have a look see at the stream below to see the Michael Kors Show LIVE. Beauty straight from the renown Lincoln Centre.



The Pringles Party

#PringlesParty - The Penthouse - Duck Face

Pringles Party - The Fridge

#PringlesParty - The Penthouse - Classy

#PringlesParty - The Penthouse

#PringlesParty - The Penthouse - Zico

#PringlesParty - The Penthouse - Swag

#PringlesParty - The Penthouse

#PringlesParty - The Penthouse - The Cake

#PringlesParty - The Penthouse - The Bar

On August 31, urbanebloc and Tunezy got together to present a Penthouse Party in honour of Pringles (affectionately hashtagged as #pringlesparty). Hosted at the Cosmopolitan Hotel Penthouse, we enjoyed 1,450+ square feet of luxury, complete with two balconies and a spectacular view of the city.

Some of the fun that we enjoyed was getting people to do the “Pringles Duck Face” (oh, you’ll want to Google that), where friends would invert chips to create duck faces for the camera. It took a few tries, a few broken pairs of chips, and a whole lot of original and sour cream Pringles to perfect it. See the results in the gallery!

We enjoyed the company of good friends, great weather, and good food. Special thanks to Pringles for sponsoring us and letting us bring the vision of the event to life. A little video to give you an idea of how amazing it was:

You can have your own Pringles Party too, ’cause we’re giving away a whole bunch. Enter below in the RaffleCopter widget to get your own delicious shipment.

  • 4 cans of Original Flavour Pringles
  • 2 cans of BBQ Flavour Pringles
  • 2 cans of Sour Cream & Onion Flavour Pringles

Pringles Party - The Fridge

a Rafflecopter giveaway


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