This magazine is a gem. It has a whimsical aura about it, and it’s a baby of a publication which I didn’t realize. I was first exposed to it a year ago when my friend gave it to me for my birthday.

Lula Magazine is a hefty collection of glossy and bold images presenting underground fashions with a child-like quality. Page to page there are quotes in large bold print accompanied by diverse photography styles – there are no lengthy articles, only eye candy for the fashion soul.

Visit their website for more exposure to this cheeky UK publication.

WWW.LULAMAG.COM

As if they weren’t selling enough clothes through their celebrity endorsements/guest designers and wide array of cheap(-ly made) clothes, walking through the new Queen Street West Toronto H&M store I stumbled upon a copy of H&M’s magazine. Between the glossy covers lie pages and pages of well matched trendy pieces bursting to life with colour and fall style.

I’m not sure if I perhaps caught onto this magazine a little late, and so this is new to me. But this is definitely a fantastic resource for trend addicts – a great summary of what’s hot and coming for the Fall ’07 season.

Visit: http://www.eyemag.se/core/main.php?PROJECTNR=432&SITEID=d09b7&CLANG=us to check out a sample online.