The life of a mover and shaker fashionista is one that a vast majority of the female population envies. Much credit goes to media phenomena such as The Hills and America’s Next Top Model, for glamorizing the increasingly competitive and nitty-gritty world of fashion. Meet Miss Ashley Rowe – someone who has managed to snag internships at FLARE and FASHION Magazine, as well as a role at Holt Renfrew as a Style Assistant, and has been living a fashionable life for four years. Jealous yet? There’s still more.

(more…)

I came across a really interesting streetwear concept early in the year – bamboo designer clothing. JUZD is a local brand that has established its line based on the concept of organic bamboo fabric. Want to learn more? Jing Liu, JUZD’s Lead Designer, takes us through the ins and outs of the brand.

(more…)

No one brings it like the French do – noujica noujica is a shining example of up and coming innovation and style, with their take on fashion and accessories. I encountered this charismatic pair (Catherine and Jinny) at The Clothing Show early May, and was smitten with their image-rich and stunning lookbook showcasing their items. With creations such as hand-blown glass jewelry, original screen-printed neck wraps (adorned with buttons and sophisticated design), noujica noujica mixes the craft with character. Check out the Q&A with these designers after the jump.

(more…)

As an emerging force in the Toronto fashion industry, Adrienne Butikofer has proven herself a designer to watch for. With ‘TFI New Label’s Competition Finalist’ and ‘NOW Magazine Designer Grand Prize Winner’ titles under her belt, her sense of fashion design is tremendously original and fine in styling. With focus on vintage-gone-modern and blending menswear into her feminine clothing line, Butikofer is a highly wearable and lively brand to embrace. Check out the Q&A after the jump.

(more…)

What does it mean to be a goodboy or a goodgirl? Entrenched in the urban hiphop culture that thrives in the City of Toronto, goodboy clothing seeks to represent sustainability and depth that the city has been searching for. I first came across these guys at the manifesTO event back in September. Their booth and their mantra represented a fresh urban perspective that I haven’t seen for awhile.

(more…)