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Manly Men Aren’t Afraid of Product
I’m a sucker for packaging – especially men’s product packaging. I think it’s so interesting to see how a brand is conveyed in physical form, it’s kind of beautiful. Regardless, this post is for the dudes (I know you’re there and I know you want to comment!)
I’m digging that the monochromatic theme is in for this line – too many times does black & matte seem to be the default choice for packaging design.
C.O. Bigelow (from Bath and Body Works) is offering the new Elixir White Collection up for grabs. It launches in October 2009, so eat your heart out with this image.
The products to be offered are (in marketing speak):
Elixir White Cologne ($24.50): Clean citrus top notes of Italian
Bergamot, juicy Mandarin, and ruby red Grapefruit meet a heart of aromatic Rosemary leaves and peppery Nutmeg, highlighting the contrast between brightness and warmth. The drydown is a smoky, sensual vetiver is balanced by the comfort of earthy patchouli and woody oakmoss.
Elixir White Hair & Body Wash ($13.00): This richly lathering 2-in-1
cleanser effectively cleanses both the hair and body, leaving behind a fresh, citrusy scent with woodsy undertones.
Elixir White Ultra-Light Body Lotion ($13.00): This aromatic,
ultra-light lotion quickly absorbs to refresh skin, leaving it feeling hydrated and smooth.
Straight up for them boys!
> images from rev
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Okay, I’m not a guy, but I’ll comment on this post anyway! =P The other day, I went into LUSH with my sister and I was slightly surprised to see a MALE sales associate helping me out and showing me how to use the stuff. Now THAT is awesome! Anyway, he was telling us that there are two kinds of guys who walk into Lush: 1) One is the type who totally loves using LUSH and will lavish over the different products available to them by taking their sweet time and 2) the Second type is to totally walk in, grab the stuff, and walk back out in like, 15 seconds. HAHAHAH. And the female sales associate was like, “What is wrong with those (type 2) guys !? LUSH packaging is in BLACK. Like, how much more MANLY can it be?” HAHAH.
How you liking the cologne Gloria??
I’m sure boys will Love this products just because they are ” Specialty products” designed specifically for them. hehe…It does make you feel special, doesn’t it?
I did receive your msg:) thank you Gloria.
xoxo
Mimi
Hi Justin,
I actually haven’t tried it yet – I’ll be trying it out soon though and will definitely let you know how it goes! This post was more to make guys aware that it was coming (:
Hi Mimi, keep in contact, will def check out your site more often!