Gc Watches wants to add a touch of affordable luxury to your wardrobes this spring.

Gc, the higher end, Swiss Made line from the ever-popular Guess Inc., boasts styles for both men and women and come in five distinct collections: Sport Chic, Glam Chic, Precious, Classic and Special Edition.

With the “boyfriend” trend sure to be heavy again this season, I’m sure either half of any couple will appreciate being able to add their own Über-feminine or masculine stamp with the help of these timepieces.

We could say Gc was just in time.

I had a Guess watch a very long time ago, and the Gcs are definitely a step up from the pink band with crystals I wore with everything and matched with nothing. These watches are sophisticated, chic, and really versatile enough to dress or dress down as you please.

Interested? Prices range from just over $300 to upwards of $2300 (Ok, so yes, affordable is relative).

Visit www.gcwatches.com for more info and to choose the watch that gets you ticking.