IMG_8250I’m a big fan of Frank & Oak and if I were a boy (or even had a boyfriend), I would shop there all the time. When we attended their Windsor Social in October, we told you how the brand ships 3 pieces to it’s customers monthly-free of charge. They keep and love what they want and return what they don’t want. With it’s technology and branding thoroughly vetted out, the brand has finally started to find a clear creative direction for it’s designs.

Launching it’s first capsule collection called Escondido, this spring/summer collection is meant to transport you to California’s sleepy beach mentality.
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Is it working?