October is Breast Cancer Awareness month and for the fourth consecutive year, GUESS Watches/GUESS Inc. has teamed up with Susan G. Komen for the Cure to present the Sparkling Pink timepiece to support the fight against this disease.

This year, 20% from the sale of each watch will be donated to the cause.

With just the right amount of shine, the watch features an understated pink crystal ribbon at the six o’clock mark, crystals around the bezel, and a chic stainless steel bracelet. There is nothing better than fashion with a purpose.

On a personal note, a few weeks ago a very beautiful, very talented, very YOUNG friend of mine told me that she’ll be starting chemo soon to fight off any trace of the tiny tumor that was found in her breast.

Claudia is one of the baddest chicks I know and in true form, she decided to share her experience with the rest of us through sweetspot.ca.

Read about how she’s kicking cancer’s ass here.

All the best C.I. XOXO