This is something that I don’t think I’ve heard of everyday – a brand coming to life in the form of extreme parade cuteness. Harajuku Lovers Perfume from Gwen Stefani has a planned appearance for the upcoming Macy’s Parade. Check out some sneak peek images below, and the deets yo:

WHAT: Harajuku Lovers float appearing in the Macy’s Thanksgiving Day Parade

WHEN: Thursday, November 27, from 9:00 AM – 12:00 PM

WHERE: Columbus Circle: the west side of the street; Broadway: between 38th and 58th streets; 34th Street: the south side of the street between Broadway and 7th Avenue

WHY: Neon Lights, over the top signs and Harajuku girls are on full blast on the new Harajuku Lovers float. Inspired by the Harajuku area of downtown Tokyo, the float consists of multi-level, clear, plexi-glass platforms that show the lights of Tokyo to full effect. Featured on board will be balloonhead alter egos of Love, Lil Angel, Music, Baby and G – the Harajuku Girls! Also taking the trip through Manhattan will be the real Love, Angel, Music and Baby who will dance close to their balloon counterparts on Thanksgiving.