As if they weren’t selling enough clothes through their celebrity endorsements/guest designers and wide array of cheap(-ly made) clothes, walking through the new Queen Street West Toronto H&M store I stumbled upon a copy of H&M’s magazine. Between the glossy covers lie pages and pages of well matched trendy pieces bursting to life with colour and fall style.

I’m not sure if I perhaps caught onto this magazine a little late, and so this is new to me. But this is definitely a fantastic resource for trend addicts – a great summary of what’s hot and coming for the Fall ’07 season.

Visit: http://www.eyemag.se/core/main.php?PROJECTNR=432&SITEID=d09b7&CLANG=us to check out a sample online.