LABEL S/S 2010 – On the Run


Posted by Josette Blackwood on April 30th, 2010 - Leave a Comment
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What’s better than being on the run with your man (excuse me: “significant other”, “pooh-bear”, “baby-love”)? Being on the run with your man while looking hotter than hot!

 

You must remember Label from my Q & A with the super-lovely and talented Shawna Robinson, one half of Toronto’s fashion forward, enviro-chic line LABEL. Well, it’s time for sun and with that comes the unveiling of LABEL’s Spring/Summer 2010 collection—complete with story (fun!!).

 

Inspired by epic crime dramas, LABEL’s new campaign has us on “the lam” with a beautiful couple running from “the man”.  Their crime? Who knows, but they’re gorgeous and they’re together.

 

Through it all, the femme fatale looks, as said, hot. Why? Because she’s in LABEL! Sexy and enticing yet, comfy and casual—you never know when you’re gonna be on the run and if you can’t be in joggers and kicks at least make it look effortless (see no label indeed).

 

LABEL maintains their commitment to creating clothes from an ethical standpoint, using organic, renewable, or reclaimed fibers whenever possible. The new collection uses organic cotton, hemp, lyocell, bamboo and silk- so you once again, can feel great about your fashion.

 

Check it out yo, check, check it out: www.Seenolabel.com

 

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