Yesterday I perused through the Yorkdale Gap and found myself lost in all the amazing clothing that I never thought they sold. The day before yesterday I went to the Eaton Centre Gap and while leaving, stumbled upon my greatest find of the day - a heather gray racer back button up vest (quite a mouthful). I remember sitting in many a marketing class where the professor would drone on about how Gap has lost its market as the lower and higher end markets distinguish themselves, and the retailers in the middle lost their brand position.

Gap is making a comeback - they don’t only sell staples, but they’ve started one great initiative that I took notice of. Four clothing racks were arranged at the front of the Yorkdale Gap, with crisp white apparel hung on sparkling white hangers. The “GAP Design Editions” showcases the collaboration with the CFDA/Vogue Fashion Fund, and emerging design talent. There are seven designs inspired by the classic white Gap shirt, my favourite being the threeASFOUR design, where they turned the shirt into a gorgeous crisp summer dress. Give Gap a second glance the next time you head to the mall, you’ll find more than cheesy fleece pullovers emblazoned with their logos.

> imagest courtesy of gap.com