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MADEINREGIO does Mankind x Chivas

 

Last night, MADE IN REGIO attended the Sip, Shower and Shave event put on by Chivas 1801 and Mankind at their grooming studio for Men. Walking west down Richmond St, we could already see the brand presence on the street, with 3 Mankind Jeeps parked in front.

 

ATMOSPHERE

The event started off packed at 7 pm. Upon entering we were greeted with a bevy of hors d’eouvre, an excited waiter and a roomful of excited people ready to take in the evening. From DJ Toron Tone spinning on a wooden plank overlooking the event to the low dim lights promoting the VIP experience, we were definitely impressed by the amount of care that went into this event.

 

BRANDING

A sponsor scroll wall sat at the foot of the entrance for those coming in to take photos and sign up for contests as well as a giant bottle of Chivas by the front desk. For the designated drivers in the room, many trinkets and prizes were rattled off for handing in drink tickets, including styling consultations by Made Grooming and suit discounts from the American Crew. After a few hours, we downed our last shot, took a few snaps and went on our very merry way.

 

Thanks to Mankind Grooming Studio and CHIVAS for having us.

 

  

  

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