Dubbed as “what GAP should be”, Madewell spells out their founding principles with the brand name. Driven by 71 years of quality, fit, versatility in matching and originality, Madewell has marked itself in my mind as a colourful clothing line with a plethora of personality.

Their website boasts numerous enviable looks that cry out “semi-prep-trendster”. You can’t help but to rifle through the looks to store them in queue for your next casual day out.

Check out http://www.madewell1937.com/ for more happy.

> images courtesy of madewell1937.com