Mama Said Knock You Out
Posted by Gloria
15 June 2008
3 Comments
Supposedly LL Cool J is back in a big way according to Sears, as the company has sponsored him to design his own mass-clothing line to allow Sears to appeal to an “urban demographic”. The company firmly believes that “LL Cool J for Sears” (the actual line name by the way) will hold great growth opportunity.
Apparently Sir LL Cool J thinks that having a wife and three daughters will suffice for understanding the female target demographic. Yes sir, we girls love our ghastly graphic T’s to fit snug and draw too much attention to our chest areas.
Check out a gloriously detailed article about the line here.


i expect lots of tight bootylicious clothing YUM! (I’m not even kidding)
Somehow, just somehow, I really wish the man had come up with an original name for the clothing line.
What about “Knock You Out” d: ?
I like the name. It reminds me a Liz Claiborne or Tommy Hilfiger…ok I can’t do it. This is a horrible name and idea. Sears needs to figure out where it wants to go and fast. Pushing into urban wear is too late, and too misguided.
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