Much commentary can be made about a vibrating mascara. These days, beauty is getting increasingly technologically advanced – oscillating, vibrating, extending, warming…all advances with a hint of sexual inneundo (all intentional I’m sure). Regardless, if you’re a girl that frequents the drugstore (a favoured one for me being Shoppers Drug Mart – gotta love Beauty Boutique), you’ll have noticed by now the elaborate display for Maybelline’s new product. Pulse Perfection – a vibrating mascara (7,000 times a minute) that’s waterproof, clump-free, buildable, and just fun to use. The mascara retails for around $19.99 (which is near department-store pricing). It remains compact, easy to use, and provides a fantastic conversation piece.

My personal take? Novelties aside, I truly do think this is a product I could stand behind. While comparatively expensive, it’s accessible and once you’re over the nerve-wracking act of putting something vibrating near your eye (stop it boys, stop it), the Pulse Perfection mascara is a grand treat and a half.

Thank you Maybelline for sharing this product with me (and in turn, allowing me to pass it along in lovely black-mesh-drawstring bags to my friends).

xoxo,

lashes.

> for more information go to pulseperfectionbuzz.com. Thanks to Josette, Wynne, Neda, Claire, and Heidi for taking the time to try it out and letting me snap them. Oh, and Lenny – you’re lucky that I didn’t put yours up ;)

Your time and feedback is greatly appreciated