Perfect example is BAPE… it was cool in the 90s and early 2000’s… its just recently been popular overseas and has since run its course in the east.

Brands like Mastermind Japan where their clothes are built on hype and high price points (I think $1000 for a studded t shirt? blah) is Kitsch. Current BATHING APE products I will consider as very Kitsch (Nigo fell off the map years ago). Many of the “Urban” Street brands I would consider to be Kitsch. Many kiddies buy em cus of the hype and exclusivity around em.

However, a lot of the stuff coming out of Japan is indeed amazing in terms of design and quality and far from being foreign and Kitschy. Street wear isn’t just the urbany stuff you see from time to time. I would categorize brands like Julius, Attachment, Viridi-Anne, Lad musician, N. Hoolywood as street wear as well – and I would argue that those designers go just a bit beyond just the pursuit of money. I buy them because the products are ingeniously made and fit better than any 90% of the brands out there.