#NYFW – STYLE COALITION LOUNGE
At Fashion Week, your schedule can get pretty hectic running from show to show (sometimes at different ends of the city), mentally and physically preparing yourself for the day, planning ahead for your outfits, capturing images and video clips on the go, networking, and so on and so forth. That’s why all the little perks along the way are so much appreciated provided by all of the fabulous sponsors and hosts of different events!
COVERGIRL makeup station. Photo taken by Style Coalition
One of my absolute favourite places at NYFW was the Style Coalition Influencer Lounge presented by COVERGIRL at the Empire Hotel (YES, the same one that Chuck Bass resides and owns in Gossip Girl!). I had the pleasure of attending the lounge through an exclusive invitation by a fellow coworker in NYC. As soon as I stepped in, I never wanted to leave!
COVERGIRL nail bar. Photo taken by Style Coalition
It was an oasis for influencers with everything you could ever need to refresh yourself while only being steps away from the hustle and bustle of the Lincoln Centre. From hair blowouts by Herbal Essences, fresh polish changes using the latest COVERGIRL colours, make up touch ups by COVERGIRL, food and refreshments, work stations provided by HP, intimate Tweet & Greets with designers and notable industry members, and an overall relaxing environment for bloggers to watch the live stream of fashion shows and space for them to work in between shows, it was heaven!
Intimate Tweet and Greet with Aliza Licht aka DKNY PR Girl! She was hilarious and candid with her stories from her fashion adventures. Really surprised to learn that she manages the DKNY Twitter and Tumblr all on her own, without aid of content calendars or ghostwriters. Im-press-ive! Photo taken by Style Coalition
Photo taken by Style Coalition
Photo taken by Style Coalition
After my amazing hair blow out with Dina, the Herbal Essences hair stylist. Wish I could re-create this look at home!
With a new blogger amie, Carlota Mendoza. Such a stunning, bright and intelligent young woman from Boston; can’t wait to see where she goes!
Gloria and I with the infamous DKNY PR Girl, Aliza Licht!
Final selfie with hair, nails and makeup all done!
It was so much fun meeting the amazing women behind Style Coalition and learning more about what they do for bloggers. Founded in 2008, Style Coalition is a platform for influencer marketing, in partnership with Hearst Digital Media. They connect influencers and brands together with revenue-generating opportunities with an impressive reach of over 10MM unique readers. They’re also the founders of Fashion 2.0 awards, celebrating online innovation by fashion brands! Fans can now vote for this year’s fashion award winners in categories such as: Best Facebook, Best Twitter, Best Blog by a Fashion Brand and more! Make sure to get your votes in before February 28, 2013 and winners will be announced on March 28th.
Looking forward to seeing more from Style Coalition! Thanks for a wonderful time!