Over the Rainbow situated (not over the rainbow) in Yorkville, Toronto has been my staple venture-to store whenever in the area. With an expansive denim wall loaded with staples and the latests, an enviable accessories rack, and friendly, energetic staff, the store is a sure win each visit. I was all too eager to attend their 35th Anniversary walk-through of the store with the family behind the landmark denim store.

“The idea is pure service”, says Joel Carman, the owner of Over the Rainbow. His excited demeanor showcasing the store from top to bottom was infectious – rattling off some impressive numbers and facts that I never would have imagined. Want some? Here’s a few:

• Has sold more than 500,000 pairs of jeans since being open
• Over 20,000 customers in their database
• 4,800 square feet to house merchandise
• A sewing facility in-house to cater strictly to their clients for hemming and fixes. They do over 6,000 original hems a year.
• Largest selection of denim in the country: over 250 pairs in their assortment.

Some highlights from the visit – viewing vintage press clippings of the store, behind-the-scenes glimpses of their photoshoot area and storage of countless puffy Canada Goose jackets for the upcoming winter season, and trying on more than my fair share of denim to find the right fit. Hudson Premium Skinnies were a win.

Their celebration is this weekend, with goodies and grabs outlined here on their store blog. Bring in your friends and family for a little denim fun and some.

Thank you to the OTR team and Briana!