I’m a strong advocate for casual luxury (except I’m wildly against Abercrombie. Too bad casual luxury happens to be the key descriptor of their brand). Park Vogel is the ideal when it comes to this category – PV is all about utilizing the finest fabrics and yarns, with luxury being demonstrated in subtle ways. What’s loveliest about the brand is the way that it was started. Read here:

ParkVogel is an accidental concoction by two friends and was launched in January 2004.

 

Julie Park, a graphic artist turned fashion designer, and Vanessa Vogel, a costume designer, both wanted to create one essential but versatile piece, the perfect T-shirt.

 

With collective ambition, creativity and ingenuity, ParkVogel has become more than just a T-shirt company. The ParkVogel label has grown to include a luxurious cashmere line and cozy intimates along with a range of T-shirt must-haves.

I love the evolution from the t-shirt, it shows that the designers know how to work from the basics up. What do you think?

> www.parkvogel.com for more