Loving this idea from Rachel Nasvik, up and coming bags designer (how prime – I’m heavily on the market for a new bag). In short, here’s the idea:

Consider the facts: Over the course of this weekend and next, 90 handbags will be lost and found.

 

They will be left in club restrooms, abandoned in cabs, forgotten on park benches. They will be filled with the ephemera women can’t leave home without: bobby pins, condoms, matches, tarot cards, designer accessories, lipgloss, Thea Grant key chains.

 

If you find one of these satchels, you will, at first, think to return it to its rightful owner. But a tag reads: You did not find this bag; this bag found you. Lucky. A URL reveals NYC designer Rachel Nasvik as the mastermind behind the planting of these Alice Bond beauts.

 

Locations may be trendy — think American Apparel, Santos’ Party House, the Cabin Down Below. The players may include pub landlords, newsboys, even shifty-eyed knockoff vendors shilling them for $20 apiece.

 

Being in the right place at the right time will take deductive reasoning, surveillance.

 

To sleuth bags, follow twitter.com/rachelnasvik.

Social Media’s prime my darlings!