Adidas is renowned for its original branding and style whether it be through their retro collections, street-catered lines, or original product lines. This is precisely why Stella McCartney aligning her brand alongside this lifestyle label appears to be unique and refreshing. Her original creations for Adidas are not only presented as a celebration of runway style in activewear, but they are considered higher end as they retail in luxury stores such as Holt Renfrew (for you Canadians out there). The ad campaigns for her exclusive Adidas line are not only awe-inspiring due to the pieces, but because of the sharp colour and elaborate styling.

Her new line came out recently, complete with a brand new website showcasing the additions. Dance, Yoga, Studio, Running, Tennis, and Winter Sports are all clothing families which house athletic wear with distinctive angles, fabrics, and fit. It’s absolutely stunning. So much that I felt I had to take a break between the last blog and this one (Sorry!)

Click to view the website (the music is awfully soothing).