A few weeks ago I bought my first DSLR camera (tryin’ to get my Annie Liebowitz on). Not soon after I started my search for the perfect camera bag; one that has both style and substance (i.e. big enough with lots of pockets for lenses etc).  As I’m sure you can understand, I didn’t want a generic, nylon, style-deficient, come-steal-me-because-there’s-a-camera-in-here type bag so my hunt brought me online to sites like Etsy and eBay for something different and maybe vintage.

I came up with nothing.

That is until I found The Bossi Bag by THEIT.

100% what I was looking for and TO DIE FOR!

The Bossi is both fashion forward and efficient with dividers for all of your photog goodies.

Based in Toronto, THEIT was launched in 2010 by photographer Nicole Fajardo who also wanted a fashionable bag for her camera without having to sacrifice practicality.

THEIT creates camera bags for photographers that value both style and substance. With designs that aim to capture classic modernity with a sense of playfulness, this philosophy exemplifies the essence of the THEIT customer: someone who is independent, inspired, and full of life, who cannot help but to capture the beauty in her world through the lens. An homage to the well-known fashion term “the it” bag, the brand represents more than the most coveted piece for the season, but a new wave of design enabling style, function and versatility for the fashion-minded photographer. Inspired by the runway and the streets, THEIT’s vision is to uphold a fashion standard that helps photographers live their dreams in style.

The BOSSI Bag features:

• Convenient: dual carrying handles.
• Detachable: cross body gold chain strap
• Customizable: padded dividers to protect your gear and suit your needs.
• Fully removable padded insert: the unique design allows easy organization and the   ability to switch from a camera bag to just a handbag with ease.

Capacity: camera body, 2-4 lenses (dependant on size), flash, battery, phone and other miscellaneous accessories.

Details: interior and exterior zip pockets for extra room. Made of water resistant man-made leather. Antique brass hardware, metal feet for protection, zipper top closure.

I’m currently on the waiting list for the black bag until May-ish (ugh!) but THEIT just introduced to new colours, Fawn and White that, I’m positive will be hits as well.

www.lovetheit.com

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