Bathing Ape, as opposed to ‘Dirty Scoundrel Monkey’, is a brand that has reached the level of Urban HipHop pretentiousness. In the likes of Kanye, the ultimate Urban Diva, BAPE owns a line complete with utterly ridiculous luxury. For example, I have a friend who invested in a BAPE sweater adorned with Swarovski Crystals. Bid on a price, I dare you.

An emerging Japanese brand by creator Nigo (Tomoaki Nagao) with retail locations in Tokyo, Hong Kong, London, Taiwan, New York, and soon to be L.A. Not only is the brand welcomed by North American artists, but the king of hiphop production Pharrell himself helped launch the New York store alongside the Billionaire Boys Club clothing line.

Boys, get your monkey suits on and get in the game.

www.bape.com