WESC is a fantastic urban streetwear-esque brand that I discovered a year ago. With awe-inspiring shapes and unique styling, I definitely think that this is an emerging brand to keep an eye on.

A quick rundown:

WeSC is a street fashion brand for intellectual slackers. WeAretheSuperlativeConspiracy symbolizes what WeSC as a company represents; a group, a family of good and competent people working towards the same ideal and goals.
WeSC is not merely a brand in the fashion industry, but rather a company within the skateboard culture. We create “street fashion”, clothing with roots in a subculture that sets its own rules and follows its own trends.
The company was founded on January 7th 2000, our official “Day of The Superlative Conspiracy”. The founders are all avid skateboarders and snowboarders.
The idea was to create a street fashion brand, a brand that represented street fashion – not streetwear. We felt that the purpose contained more than just t-shirts and jeans, a broader selection for men and women. None of what we wanted to achieve was to be found in the distribution network that we related to. Today WeSC is available in more than 20 countries around the world.
WeSC is addressing people with awareness, regardless of race, religion or financial background. These people all share the values and lifestyle of the WeSC founders. We deliver “life after skate”, a more developed style that also targets people outside the skateboard community, but still shares its values. The particular “We-feeling” and community feeling in the skateboard culture is an ever present important key element in day to day operations of the company.

The great thing about WESC is that I never would have had the impression that it was a skater brand - the street chic that it exudes is a unique and transferable quality - it’s better than the mainstream items that are offered out there. WESC offers items that would look at home in an Abercrombie collection, or tucked away in a Club Monaco retailer - a surprisingly refreshing mix of style.

Check it out at www.wesc.com.

> image courtesy of wesc.com