No teenage angst here, instead we have a denim brand that has entered the market and made huge waves. Why is it exactly that we love these jeans so much? It’s not just in the gimmick of the name, but rather the quality, fit, and personality that the brand presents.

In their words:

Acne Jeans unites innovative jeans styles with a versatile wardrobe for men and women, ranging from basic cotton T-shirts, to tailored jackets to luxurious accessories and shoes. While every collection forms a concept, each piece can be worn separately and effortlessly be mixed with other brands. By designing simple, functional clothes Acne Jeans aims to create a modern framework for individuality.

Founded in Stockholm in 1996, Acne’s ambition was to create and develop their own products as well as helping other people to build their brands. This ambition led to numerous assignments in advertising, graphic design, Internet games and TV production.As a part of the creative collective Acne, the founding stones of Acne Jeans were laid in 1997 when one hundred pairs of jeans were designed and distributed to friends, family and clients. Soon, several stores and boutiques wanted to carry the characteristic jeans with bright-red stitching on raw denim.

The first collection was launched in 1998. Since then Acne Jeans’ Creative Director Jonny Johansson has worked with a skilful design team to create a strong identity for the brand. Acne is today recognized internationally as a creative collective, unique for its corporate diversity such as fashion, graphic design, film production and advertising, as well as product, business and concept development.From these humble beginnings, Acne Jeans has developed into a renowned jeans brand.

Not just confined to the name, Acne jeans also presents a wide fashion line inclusive of an entire lookbook filled with the season’s latest trends. The edgy-borderline-sloppy image projected in the book are a formula for one amazing fashion line, not just reminiscent of teenage skin problems.

> images courtesy of acnejeans.com