I was contacted by worldPRODUCTS and worldSALON’s PR superstar Natalie, about this eco-friendly salon-quality line. It’s becoming increasingly common for a salon to have their own private label products – I got a chance to try out worldPRODUCTs’ worldCLEAN, worldPROTECT, and worldBELIEVE. The packaging is slick, reusable, and the products are versatile (me likes). The only thing that I had a slight issue with was that I wasn’t sure how much to use, as they are fragrance free and don’t work to a lather like a regular mass merch hair product.

I’m thinking that hair styling is absolutely an art. Watch as Brian, owner of worldSALON and worldPRODUCTS from Toronto, transforms a gorgeous elite model’s hair, after the jump (he makes it look so easy).