I was passed this by Tina from NEDIC (National Eating Disorder Information Centre), and thought it was a fantastic campaign. Much like the Dove Real Beauty Campaign (though not nearly as loaded – this is a non-profit organization that works to inform the public about eating disorder issues). NEDIC is a part of the University Health Network in Toronto.

Created in collaboration with partners Zulu Alpha Kilo (awesome agency – always hearing about them making waves), the rich video below has garnered some fantastic buzz. Watch the video, and get moving on the cause (spread a little word or two).