Playing dress up in clothing and makeup has always been an extension of my personality – understated yet embellished. After years of tepid experimentation, and many lost teenage years wearing Abercrombie, I know now that when I search for something, it has to be worn effortlessly yet recast my identity. Surely, the process and final look is less erratic, but nevertheless, still me.

In fashion, there is a fine line between trendy and road kill- I admire those who so bravely walk on the dotted lines. But after taking a closer look. I noticed that it was and has always been the personality of the individual that truly made a stunning outfit…well stunning.

Alexa Chung is the very embodiment of that effortless cool. Her style is modern, quirky, yet subtle and classic. There is a timeless quality to her look, that even the beloved Mulberry brand created her a signature tote. Alexa creates looks that are equal parts girly and rock and roll. Everything about her style is carefree, but always memorable. Why am I so obsessed with Alexa’s effortless chic? Cause style shouldn’t take over your personality! The clothes are simply an outlet to show a dimension of the person you are on the inside. Alexa always proves that it is the person that makes the clothes interesting.